About use less

“I want to prove that style can be joined with
sustainability; without taking away all the fun.”

A simple & happy life the Danish way

I’m a 28-year-old smalltown girl from Denmark, with a bachelor’s degree in communication & media strategy. I also have a degree in fashion design, and have had several internships and jobs working as a designassistent for various womenswear brands since 2012, and recently I left a parttime position as social media manager also for a fashionbrand.

Today, 5 years after launching my blog, I am proud to be my own boss. I work here on my blog, my youtube channel and on my Instagram as a content creator within the sustainable fashion and lifestyle area, and because I’m an ambassador for a great handful of sustainable brands, I am now able to do this on full time. I also recently launched my very own secondhand webshop Linger and my own sustainable jewelry line called “Scandinavia bound“. I work very projects-based and always have lots of creative things going on (can’t hide being a gemini) and although it’s really hard work at times, I’m super thankful to be able to do what I’m most passionate about every single day. All while having a more flexible approach to working, so I can be there for the people I love and also be kinder to myself, and take the day off when I need it. I’ve recently made an entire category on my blog called life as self-employed, where I share my experiences, tips & tricks and the ups & downs that comes with a life of being your own boss. I hope this can inspire others to take the plunge too and be able to reach their dreams and goals; and ultimately create and live a life that aligns with their values.

My social platforms are where I share a genuine bit of the Scandinavian culture. A place where I can make a difference and practise positive influence. A place where I get to share my honest journey towards a simpler lifestyle with less waste, and also share my love for personal style and art. Denmark is one of the happiest countries in the world – I’m proud to be rooted here and I’m hoping to inspire people all around the world with our ways of living more meaningfully. I live with my amazing husband who I met 10 years ago, and together we have our little puppy Oskar and our cat Luna.

Part of the solution; not an expert

I’m a curious and quite critical consumer. I’m a former fashion designer so I know quite a few things about the fashion industry and it’s negative impact and practises – but I don’t know everything.

So why do I believe that I have something to really contribute with, when I’m clearly not an expert in the field of sustainability? Why does the world need yet another fashion blogger?

I intend to find alternative, more sustainable ways to enjoy fashion and life in general – building lasting capsule wardrobes, fixing my garments instead of throwing them out, handling my favourite items with the right care and buying more products secondhand instead of entirely new – and when I do buy something new, I do my best to go for ethically made items or something made in better, more sustainable materials. I’m also sharing natural beauty tips, meat-free recipes and tips on how to bring down your kitchen- and bathroom waste. I love minimalism and clutter-free spaces too. These are just some of the topics I’m getting into on my social platforms, along with thoughts on living a happy life in Denmark in general.

So even though I’m not perfect, even though I’m not an expert I see myself as part of a solution, that is more important than ever. And you can be part of that solution too. Your voice as a consumer means more than you think. Our planet and future generations needs us to take action.

Striving for progress not perfection

I’m not the next sustainable fashion guru, and again I don’t have all the right answers; but I intend to be both a work in progress, and someone who is willing to share experiences with others at the same time in an authentic way. The idea is not to force my ideology on others, but to inspire people to take action in a way that makes sense to their own starting point.

You might not know this, but if there’s something I’ve learned the past couple of years since I started my blog, it is that there’s almost more pressure on authors, bloggers and other public voices to be superior when you brand yourself as being “conscious” or living “sustainably”. To almost be perfect, to always do more good than what you already do. I think this could partly be why so many people – not only public speakers but also regular consumers – are afraid to get into the field of living a more sustainable life. Because what if it’s not good enough? And if I can’t succeed 100% what difference does it make then?

Everything in this world comes with a price. We’ve been taught that “good value for money” is equal to the lowest possible price for us as consumers, so that we can consume more for less basically. But we forget that someone else is paying the rest of that price for us; our environment and the people in labour who gets paid below a fair living wage to mention a few. Supporting ethical and sustainable practises as far as it makes sense to you, and bringing down your overall consumption of new things as far as it is sustainable for you in the long run is a great place to start. But don’t expect yourself (or others) to be perfect, because it will kill your courage and take away the joy it is to make a difference. It’s important to push your boundaries for sure, don’t get me wrong. But strive for progress; not perfection. After all it’s better to do something than to do nothing at all. So what are my suggestions on making these goals reality? Well, that you will learn much more about right here on USE LESS, and on my Youtube channel.