“It all looks so glamorous from the outside, when you get invited to events and you get to stay at a fancy hotel. But is there a dark side to your job?”
That’s one of the questions I often get, when people ask me about my job. I don’t think I participate a lot in these “glamorous” events in the first place, my content is very honest and everyday-like if I do say so myself. And I feel great about that. My content was always meant to be inspiring visually, but first and foremost honest; especially when speaking sustainability, I think it’s important to speak openly about the frustrations that comes with it. The purpose with the blog has never been to lead the way to a “perfect” sustainable life, more the imperfect. It’s been a journey and it still is – I learn new things all the time, I make mistakes and I get frustrated almost every day. This post is a little tough for me to put out there, but I hope you’ll keep reading.
One of the hardest things for me the past 6 months has been keeping up with the balance in documenting my sustainable life journey – which I’ve been doing all along – and then the fact that it is now also my job. This means that I’ve been working with more brands and services, who can offer me payment to mention them on my platforms, roughly explained. Brands and services I love and identify with, and that I feel honored to spread the message about. You can read more about how I work with brands in my disclaimer right HERE. Because I don’t work with just anybody and I politely decline lots of offers. Free gifts are something I often turn down. Both because it’s a principle I have (I don’t need another one of these things), but also because I’ve reached a point in my career (yes, that’s what I call it) where I just don’t think it’s fair anymore to offer hard work and content in return for a free product. It’s not a rewarding way for me to do business both because I have to pay taxes of these products for one, plus I put so much time and effort into my content. Cool girl Marta Canga wrote THIS post a while back, where she flags how wrong it is that especially sustainable brands that claim to be “fair” time and time again refuses to pay influencers with anything else but free stuff for their hard work. No – it’s not all about the money, and I still sometimes support a small start-up company if I like them and I want to help them get out there. But I just get so tired when brands that are clearly more established now still only offers to pay me with free products, even after years of collaborating with me, where I’ve worked hard to prove to them that my content is worth way more than that. So this is definitely one downside to my job; balancing my interest in sustainability with the fact that it’s now also my job. Because the important thing for me is to keep my content authentic and honest. This is my journey towards a simpler life with less waste. And I still haven’t figured out how to make it work. Some days I’m in doubt if I will ever figure it out.
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“Det ser jo altsammen meget glamourøst ud udefra, når man sådan bliver inviteret til events og bliver tilbudt at bo gratis på et fint hotel. Men er der en skyggeside ved dit job?”
Det er ét af de spørgsmål jeg oftest får stillet, når folk spørger ind til mig arbejde. Nu synes jeg jo ikke selv jeg deltager ret meget i disse “glamourøse” begivenheder, mit content er generelt meget ærligt og hverdagsagtigt, hvis jeg selv skal sige det. Og det har jeg det rigtig godt med. Mit content har fra starten af ikke kun skulle være inspirerende rent visuelt, men igen også ærligt; især når man snakker bæredygtighed, så synes jeg det er vigtigt man taler åbent om de frustrationer der opstår undervejs. Mit formål med bloggen har aldrig været, at den skulle fungere som facitliste til det “perfekte” bæredygtige liv, nærmere bestemt det uperfekte. Det har været en rejse og er det stadig – jeg lærer hele tiden nye ting, begår fejl og bliver frustreret næsten dagligt. Det her indlæg er lidt hårdt for mig at skrive, og jeg håber I vil læse med.
Noget af det sværeste for mig især de sidste halve år, har været balancen mellem at dokumentere denne rejse – som jeg hele tiden har gjort – og forene det med, at det nu er mit job. Det betyder at der er kommet flere samarbejdspartnere ind i billedet. Brands og services, som kan tilbyde mig betaling for, at nævne dem i en sammenhæng, sådan groft forklaret. Brands og services som jeg kan identificere mig med, og som jeg sætter en ære i, at hjælpe frem i verden. Det kan du læse meget mere om i min disclaimer lige HER. Jeg arbejder nemlig ikke med hvem som helst, og siger nej tak til rigtig mange ting. Især gratis gaver er noget, som jeg oftest siger nej til. Både af ren princip (jeg har ikke nødvendigvis brug for dene genstand), men jeg er nået til et punkt i min karriere (ja, det kalder jeg det altså), hvor jeg ikke længere synes det er fair, gang på gang at skulle tilbyde content, omtale og billedmateriale i bytte for et gratis produkt. Det er på alle måder en dårlig forretning for mig, både fordi jeg som influencer bliver beskattet af disse produkter, men også fordi jeg jo bruger enormt meget tid og arbejde på mit content. Seje Marta Canga skrev for noget tid siden DETTE opslag, hvor hun især punker bæredygtige brands for, at gøre brug af denne fremgangsmåde. For selvom man er lille og i opstartsfasen, så har man for det meste et marketingbudget. Og det virker bare lidt sketchy at kalde sig selv for et “fair” brand i alle andre henseender, hvis man så samtidig gør brug af denne markedføringsmetode, hvor man nærmest nægter at betale de influencers man gerne vil arbejde med i andet end produkter. Nej – alt handler ikke om penge, og jeg kan sagtens stadig finde på at støtte et enkelt start-up brand for at hjælpe dem igang. Men jeg bliver så træt, når efterhånden veletablerede mærker stadig den dag i dag kontakter mig, og udelukkende tilbyder mig produkt-betalinger selv efter flere års samarbejde, hvor jeg virkelig synes jeg har kæmpet for at bevise, at mit content giver dem meget mere end en enkelt omtale. At mit content er mere værd. Så her er klart én skyggeside af mit job; at balancere arbejde, interesse, ambassadørskab og fornøjelse. For det vigtigste for mig er stadig, at mit content skal være let-fordøjeligt, brugbart og ikke mindst; ærligt. Det her er min rejse mod et simplere liv med mindre spild. Og jeg har stadig ikke knækket koden. Nogle dage er jeg faktisk i tvivl om, om jeg nogensinde vil kunne lære at balancere dette 100%.
The bumps. There’s been quite a few of those. One thing is the feeling of not getting recognised for what I do for a living (I’ve written a whole post about that right HERE). Feeling that the outside world doesn’t recognize what I do as a “real” job, that all influencers are liars and that they accept anything that is free or pays the bills. Michelle from the Danish blog Stonemuse wrote a great post on this HERE (in Danish only). It’s all good that you might think influencers are superficial and narcissistic, and it’s cool that you find this somewhat of a weird job. But influencer marketing is a thing, if you like it or not. And I for one find it quite amazing that brands and consumers can work together like this. Oh well, read my before mentioned post about all my thoughts because if I get started here I won’t be able to stop… 😉 Bottomline is that often people will stereotype me when I tell them what I do for a living. And who can blame them really, because often it’s only the negative sides of influencer marketing we hear about in the media. And it’s such a shame. For me this means I often talk about something else if people ask me what I do for a living, because I’m afraid of the response. And in reality what I want to do is explain exactly what I do, so that maybe people will slowly start changing their image of influencers and that they will understand that there are many ways in which you can do this. But ouch, some days I just don’t have the energy. Especially if that same day I’ve received a negative and completely unnecessary comment on one of my youtube videos, that took the very last energy I had left.
The last mentioned “bump” is something I’m still learning to deal with. I’ve become better for sure, so often I will just turn the other cheek if I do get one of those nasty comments stating that I’m superficial and that the world doesn’t give a shit about who I am and what I spend my day doing. It’s pretty simple; if you don’t like my content you don’t have to watch it. My content has gotten a more personal angle the last few years because at the end of the day it is me as a person who run my platforms. It’s the world seen from my perspective and it’s a breath of fresh air, a place to take a break from the world for those who like to tag along. That’s it. But there’ll be people in any type of business who will be against you and your opinions, and I know that. I just need to slowly build a little thicker skin, I think.
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Knubs. Pyha, dem er der kommet nogle stykker af. Én ting er den følelse af manglende anerkendelse for det jeg laver (det har jeg skrevet et helt indlæg om HER). En følelse af at omverdenen ikke synes jeg har et “rigtigt” arbejde, at influencers er fuld af løgn og siger ja til alt der er gratis og giver en skilling. Det har Michelle fra Stonemuse skrevet et skide godt og åbent indlæg om lige HER (ja, der er altså lidt link-love spredt ud over dagens indlæg, det håber jeg er ok). Det er okay at man synes influencers er overfladiske, og det er også ok at man synes det er et mega underligt arbejde. Men influencer marketing er en ting, om man vil det eller ej. Og jeg synes da det er fantastisk, at forbrugere og brands kan arbejde sammen i et ambassadørskab på denne måde. Nå, men altså læs mit indlæg om det hvis du vil overbevises om, hvorfor det faktisk er et “rigtigt” arbejde. Det kan hurtigt stikke af, hvis jeg dvæler for længe ved det her… 😉 Bottomline er, at man ofte bliver sat i en bås man ikke nødvendigvis har lyst til at blive sat i, når man siger man er influencer, fordi denne type marketing ofte bliver uheldigt stillet især i medierne. Man hører desværre ofte kun de negative ting, og igen – det er sindssygt ærgerligt. For mig resulterer det ofte i, at jeg enten taler udenom, når folk spørger hvad jeg laver eller også siger jeg bare jeg er selvstændig, og lukker samtalen dér. I virkeligheden har jeg selvfølgelig mest af alt lyst til, at forklare hvad jeg laver, hvad min mission er så folk måske også langsomt for ændret deres syn på influencer marketing generelt. At de ligesom opdager at der er mange måder at have det her job på. Men av, nogle gange orker jeg det bare ikke. Især ikke, hvis jeg måske samme dag har modtaget en eller anden nasty og fuldstændig unødvendig kommentar på én af mine youtube videoer, der lige tog det sidste af min gode energi fra mig.
Sidstnævnte er en helt anden type knubs, som jeg stadig er ved at lære at håndtere. Jeg er blevet bedre til, at vende den anden kind til, når jeg får én af de der førnævnte unødvendige kommenterer om, hvor ligegyldige og pisse intetsigende mine vlogs er, og hvor overfladisk jeg er hvis jeg tror “hele verden” er interesseret i at sidde og glo på, hvad jeg bruger min dag på. Det er ret simpelt; hvis du ikke kan lide mine videoer, behøver du jo ikke se dem. Mit content har fået en mere personlig vinkel de sidste par år for i sidste ende er det jo mig som person der optræder på mine kanaler. Det er verden set fra mit perspektiv, og det er et åndehul for dem der synes det er hyggeligt at følge med. That’s it. Men der vil være folk der er imod dig og dit arbejde uanset hvilken branche man befinder sig i, og det ved jeg godt. Jeg skal bare lige gro lidt tykkere hud, tror jeg.
I’d be lying if I said that it doesn’t get to me some days. I also don’t want to fight to please everyone, because I know you can’t. But some days I have my doubts if I think the frustrations are worth it or not, and they are inevitable when you take things to the next level and make it more professional. On one hand I’d love to have all my time available to create content. Because I LOVE it. Love doing research, sharing, working with cool brands, love taking pictures and creating videos. But one small step outside of the box and all your hard work will be downgraded to one big lie, one big capitalistic spin and something you only do for the money. And no matter how hard I try to “keep my chin up” and value the constructive dialogue I have with my community (because I DO value that so much!), it’s tough sometimes. One thing is that you’ve chosen to work by yourself and you’re alone most days when you create your content. It’s another thing actually feeling lonely, especially on the days where it feels like I have the weight of the world on my shoulders. It will probably always be hard to combine integrity and honesty with making your overall message and passion your job, and that’s just something I have to learn to deal with. In my “about” section here on my blog, I’ve written a few words about the pressure I often meet, when claiming to be a “sustainable” spokesperson. The pressure of us almost having to be superior, to never make mistakes. And sustainability is on everyones lips these days, it’s something that scares and overwhelms a lot of people. Especially (I’m tempted to say) someone like me, because my job is documenting my life and the sustainable choices I so passionately try making here. And I get the people who are scared to death to join the movement, because they are so afraid to make mistakes. It really shouldn’t have to be that way.
Let me just say that the day I’ve chosen to write this post is the same week as we’ve just gotten the keys to our new house and we’ve started the renovation of it (and feeling very overwhelmed by the amounts of work that needs to be done), I’ve slept terribly last night, I’ve got a pile of laundry behind my desk up to my ears, the apartment is super dirty, I recently lost my grandmother and I’ve gone through a minor identity crisis (read more here). It’s been a rough couple months for me. None the less, these are some of the thoughts that have build up inside me lately. I wont stop making content in ANY way, don’t get me wrong! This is my baby, and I’ll keep doing my thing in here as I’ve done the past 4-5 years. In general I’m positive and happy (and most of the time I DO think my effort in here is worth all the frustrations) and I hope you guys see that part of me on my platforms. But right now I’m mentally a bit out of balance and I need a little time to just breathe and let my skin grow ever so slightly thicker. I really do believe things like these make you stronger in the end, even though it’s hard to believe when you’re still right in the middle of it all.
Being an influencer is no walk in the park especially not when you feel things a little more than usually, and you just want everyone around you to feel good. So I guess yeah, it might look all “glam” on the surface but there are some cons that comes with this job, like with any other job too, and I just wanted to share that with you guys. In all honesty and straight from my heart.
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Jeg ville lyve hvis jeg sagde, at det slet ikke rører mig. Samtidig vil jeg ikke kæmpe for at tilfredsstille alle, for det ved jeg godt man ikke kan. Men jeg bliver alligevel lidt i tvivl nogle gange, om jeg synes frustrationerne og alle de knubs man får med i købet når det hele tager en mere professionel drejning, er dét værd. På den ene side vil jeg helst have alt min tid til rådighed til, at kunne lave en helt masse fedt content. For jeg ELSKER det. Elsker at dele, lave research, arbejde sammen med seje brands, elsker at tage billeder og lave videoer. Men ét lille skridt ved siden af og alt det hårde arbejde man udfører på sine kanaler kan blive nedgraderet til en stor løgn, et stort kapitalistisk spil og noget man kun gør for, at få penge i kassen. Og uanset hvor meget jeg prøver på at “keep my chin up” og sætte pris på den konstruktive dialog jeg har med mit community (for dén har jeg lært sygt meget af og den værdsætter jeg virkelig!), så er det sgu et lidt hårdt spil nogle gange. Én ting er at man har valgt at arbejde alene det meste af tiden under udarbejdelsen af sit content, men en anden ting er at føle sig virkelig ensom på disse dage, hvor det føles som om verdens vægt hviler på mine skuldre. Det vil nok altid lidt være svært at balancere ærlighed og integritet med at gøre sit budskab og sin passion til sin levevej, og det er noget jeg må lære hvis jeg vil blive ved med at arbejde med dét jeg gør. Jeg har i min “about” sektion skrevet lidt om det ekstra pres jeg synes der er på os, der netop brander sig selv som “bæredygtige talspersoner”. At der er én eller anden forventning om, at vi aldrig begår fejl og altid tager perfekte valg. Og i sig selv er bæredygtighed jo et brændvarmt emne, der kan tage pusten fra de fleste. Især (fristes jeg til at sige) for folk som mig, fordi jeg lever at dokumentere mit liv og de bæredygtige valg jeg passioneret forsøger at efterkomme. Og jeg kan ærligt godt forstå de mennesker, som er skræmt fra vid og sans fra at gå ind i kampen, fordi de er bange for at træde forkert. Og sådan bør det jo ikke være.
Det skal lige siges, at dette indlæg bliver skrevet samme uge som vi har fået nøglerne til vores hus, er gået igang med renovationen (og føler os enormt overvældet af, hvor meget der skal laves lige nu), jeg har sovet pisse dårligt i nat, jeg har vasketøj liggende bag mit skrivebord i en iøvrigt mega beskidt lejlighed, jeg har for nyligt mistet min mormor og er gået igennem en mindre identitetskrise (læs mere her). Det har været nogle hårde måneder. Ikke desto mindre er dette nogle af tankerne jeg har gået med det sidste stykke tid. Jeg vil blive ved med at lave content, forstå mig ret! Det her er min baby, og jeg vil gøre min ting herinde præcis som det passer mig som jeg har gjort de sidste 4-5 år. Jeg er generelt en positiv og livsglad person (og jeg synes jo for det meste alligevel at de førnævnte frustrationer er det hele værd) og det håber jeg skinner igennem på mine platforme. Men lige nu er jeg ikke det bedste sted mentalt, og jeg har bare lige brug for at trække vejret lidt. Gro lidt tykkere hud. For jeg tror virkelig på, at perioder som disse er med til, at gøre os stærkere. Det kan bare lidt svært at se når man befinder sig midt i orkanens øje.
At være influencer er ikke altid en dans på roser, slet ikke når man er et lidt følsomt menneske der bare gerne vil have alle skal have det rart. Så jo, selvom det kan se nok så “glamourøst” ud på overfladen, så er der helt klart nogle skyggesider der følger med dette job, ligesom der jo er ved stort set alle jobs, og det havde jeg bare brug for, at dele med jer. Sådan helt ærligt og direkte fra hjertet.
I think that you are doing a great job. You have inspired me to make second hand the rule and not the exception and trying to live life a bit more sustainable even thou it is hard and sometimes i feel like world is fighting against us on that(single use plastic is everywhere for example) But we do what we can, with what we have and when we know better we try to do better. I understand that it is hard to please everyone and being a people pleaser myself i think it is important that we work on doing what we think is right for us and our lifestyle.
So thank you for showing us a way to be more sustainable without if being overwhelming and feeling unreachable. The fact that you are so honest and normal is what i come to your platforms for.
Thank you so much for letting me know love! I’m glad you like these personal posts too. I’m only human afterall, and it feels nice to be able to show that <3 x
I recently found your YouTube channel and I love it. It made me decide to not shop so much and start to buy second hand instead of new things. I have just started but it is so much fun. You are doing a great job. There will always be people critizising you (unfortunately) but I think there will always be more people that really likes what you are doing. Thank you for your inspiration!
I’m so proud to hear that! And you’re right. Thank you! x
Just want to say, I absolutely love all your channels. I’ve learned so much from you and I’m surprised how similarly we think.. I’m taking baby-steps to become more sustainable but at least the direction is right. Thank you for doing what you do! And I wish you guys everything good with your new home.
Thanks Mimi! Feel blessed to have your support!
Don’t overanalise..you are here, and now, doing what you do, enjoying in what you do and doing it good..we, who follow you and like you, your content, your job is a proof you should be doing it..i like the sustainability wave in the world, and I like your way of presenting it and living it, with you I , working, 43 yrs old mother of two, from Belgrade, travel through London, eat vegetarian delicious meals, enjoy hygge in France or Danmark sea shore, and learn how to dress myself from my capsule ( as much as I can considering the my circustamces)…so live, do your work and enjoy …thx ?
I will do all those things, thank you! <3
Thank you for being raw and honest; it’s rarer and rarer in the blogging world, and I just want to share that I really appreciate it!
I’m so happy to hear that, thank you!! <3
There is an inherent tension between working with the themes of sustainability but having to live and pay rent/mortgage within a system that is not itself sustainable. I face this in my own work in a different way. I think there are ways we can create our business models that do more harm, or less harm. But unless people are completely off the grid, growing their own food, making their own clothes out of grass in a stone house they built by hand….well, your critics are all part of this system too, whether they like to admit it or not. Unfortunately it is easy to project our own self-judgement, perfectionism, and fears for the planet on public figures like yourself. Easier than looking inside ourselves and healing ourselves. One thing I appreciate about your posts is you don’t do a lot of those ‘unboxing’ videos. Those always make me feel like I am watching someone else get presents but I don’t get any for me; I feel excluded not included! And they make me sad because as you say I know the v-logger who worked so hard to have great production values is probably only getting paid in clothes. You can’t eat clothes!!! Your struggle is obvious because your work is so public but I feel it is the struggle most people face, perhaps without being conscious of it.
You’re so right Pamela!! No one gets a free pass when speaking sustainability and climate. We’re all in this together and no one makes perfect decisions only! Thank you! <3
Dear Signe,
you’re inspiring. There are always haters, don’t let them get you down. You do a great job. I’m so sorry for the loss of your grandma.
Nicole (queeninsilver)
Thank you Nicole <3
Enjoy life and what you do! No one can be, or needs to be perfect 🙂 Your job is to be you, a lovely, interesting and unique human being. Your positivity is more important than anything negative people have to say about you. Let them fade into the background with their bitterness, or jealousy. Generally these people will sink their own boats, and they aren’t taken seriously. Don’t pay attention to their toxic comments, as those make them look bad, not you . Their darkness doesn’t tarnish your light, on the contrary it makes it brighter in comparison 🙂 And work only with people/companies that respect and appreciate you. Influencers like you are a breath of fresh air and a bright ray of hope in a society that can be so material, greedy and destructive. Keep up the good work, enjoy it, believe in yourself and be yourself always 🙂
Thank you so much for this <3 Really appreciate it!!
Dear Signe,
You are an artist in a groundbreaking field. Artists are often devalued for their work. Your talents and hard work shine brightly! Follow your inner voice and let your community lift you up! I get so much from your work and want to thank you. Take care of yourself xoxo
Thanks Cathy!!
There’s a saying that if you don’t have haters, then you’re doing things wrong. Not everyone is going to like you or understand you; that’s okay. I understand how easy it is to get wrapped up in other people’s negativity, but all that really does is add to your own levels of stress and anxiety. I wish you well with all that you’re doing, Signe. You’ve inspired me in many ways when it comes to sustainability and capsule wardrobes, and your honesty and transparency is something that I really admire. Try to take care of yourself and if you feel the need to, you can always reach out to me through Instagram (my username is amyli_27). Sending you much love! <3
I love that saying, thanks for sharing! Needed that today. Thanks for all the positive vibes and for offering your full support! I really appreciate it. Signe x
I love your blog, content (all of it!) and ethos – it really does feel like a breath of fresh air, I find it calming and very curated, which makes it really nice and relaxed to read. It’s the kind of magazine I would pick-up and read on a Sunday, if you like. I’m also a freelancer – a translator and copywriter not an influencer – and I really experience some of the things you talked about above. The loneliness definitely, and frustration with being in my house all day and all evening (I’m considering a co-working space when/if I have spare income). Although I don’t get offered free products, I do find it hard to find companies that want to pay you fairly. Everyone will go for the cheapest ‘translator’, or try and squeeze your money a little bit more so you make less (so they can make higher margins), and most still want you to have a Masters degree and work for little money. This sort of thing drives me MAD! Keep pushing to be paid what you’re worth 🙂 xx
Thanks for commenting love! Ouch, sounds like we’re going through some of the same things for sure ha! I want to share this meme with you which I think is quite fun (and accurate) and makes us freelancers/creatives feel less alone in the battle with being paid fairly: https://theoatmeal.com/comics/exposure. Hope it will bring a smile to your face as it did mine, haha! Signe x
Signe: Greetings from Toronto! I read your blog as soon as you post! Just a quick note to let you know how much I appreciate your honesty and candour. I too work from home and have a chosen a career that a lot of people (including Revenue Canada) don’t fully understand. It can be very frustrating when you also match financial independence with challenging subjects like sustainability, moreso when you open yourself to public scrutiny. I’ll say this because I’m old enough to be your mum…well, Auntie….keep doing what you love to do and let those Trolls and Cheapskates teach you important life lessons…..there’s an entire university of How Not To Behave under those bridges and rocks. Hugs, Laurie
Thank you Laurie <3 And you're absolutely right! Wish you all the best with your job too. Signe x
I found your channel a couple of weeks ago and watch your videos every day now. They are very relaxing–you are charming and real and seem like a kind and gentle person. I’m a SAHM at the moment (and an author of fantasy novels, but I don’t get much time to write with a 3-year-old and a 14-month-old) and can relate to feeling lonely at home. I also read your “not quite okay” post about being uncertain when/if you want to have children in the near future, and I just wanted to say I relate to that too–I was very worried about what having children would do to my art, and to be honest, in the short-term it’s definitely taken a backseat to raising my two daughters. I was actually married quite young and divorced, so I didn’t even meet my 2nd husband until I was 29 and we did not have children until I was 33. I don’t regret waiting — it was the only choice for me since I was definitely NOT ready until I got out of my first marriage and into a loving partnership. I am very happy now with my choice because I will always be able to write later, and they are young for such a short time, but there are certainly hard days. And I dislike not getting to wear my “nice” clothes! That’s actually what drew me to your channel: trying to develop a new wardrobe for this season of my life, since my pre-baby clothes are not really realistic for my lifestyle anymore. Not that you dress like a mom (!!) Just that you have good tips on keeping ones wardrobe functional yet still refined. I’ve always loved fashion and style but practicality is not my strong suit. Anyway, I love listening to your videos while I work around the house and my children also love you, too. They adore trying on my shoes while we watch your videos, haha.
Thank you so much for sharing! <3 And also, huge thank you for your support, it means a lot to me. Couldn't help but smile reading that last sentence, that is possibly the cutest thing I've ever heard haha! Thank you <3 Signe x
Dear Signe,
Sorry for my imperfect english, but i juste want to say i hear you and i support you. I feel like you since my blog is also became my job… And it’s not so easy to find the right balance and accept that brands are not so fair and honest when it comes to pay people for their work… particularly sustainable (big) brands… Sometimes i feel discouraged but i fight thanks to the unconditional support of my followers <3
As you already know, i love your blog and your content. And you inspire me a lot… So, don't change anything and hang on, there are so many people who are grateful and like your blog.
Thank you for your honesty, i feel less alone thanks to your post !
Dear Anne <3 Thank you so much for your comment! And don't worry, your english is perfectly fine. Sounds like we have very similar struggles, and it kinda makes me feel like "we're in this together" which is amazing, so thank you for your honesty! I've been following you on instagram since last year, and I get a lot of inspiration from your sense of effortless style too. Thanks again, I really wish you all the best with your content too and you have my full support! Signe x
I read your blog because what you do is inspiring and I think you’re relatable. If you were type-A perfect I couldn’t relate! I really admire anyone who puts their life “out there” for us all to look at and comment on, and yes, you would have to be very thick skinned to do so! I enjoy getting to see your style choices, your lifestyle and beautiful Denmark, so thank you for sharing. I believe that many influencers are getting paid in more than gifts – their lifestyle suddenly becomes much grander! I hope you get your fair share soon x
Thank you so much for commenting <3 And I'm glad to hear you appreciate my honesty!
Signe,
because of your work, I’ve really started thinking more about sustainability. I now buy less clothes and scrutinise labels. I would also like you to know that I particularly enjoy reading your thoughts on life. I hope that knowing there are people out here who really appreciate your work and learn from it may give you some comfort.
Indeed it does, thank you Angela! <3
Hej Signe.
Jeg har fulgt din youtube kanal de sidste par år og vil bare sige at jeg hepper på dig! Jeg kan på mange måder identificere mig med dig, jeg er også sidst i 20’erne, kreativ (arkitekt), ambitiøs men samtidig lidt følsom og eftertænksom. Kæmper lige nu med at finde tilbage til balancen mellem karriere og mit private liv, med kæreste og ingen børn endnu. Har svært ved at sige fra, stå fast i mig selv og mine værdier. Jo mere erfaring og jo dygtigere jeg bliver, er det essentielt for min mentale balance – at jeg siger ja til det rigtige og nej til det, jeg grundlæggende ikke tror på eller har lyst til. Tror du på en eller anden måde kæmper med lidt det samme, i dit felt. Jeg synes du gør det skide godt, og er en stor inspiration for mig. Bliv ved med det du gør og lyt til din mavefornemmelse.
Knus fra Katrine
Tusind tak for din skønne kommentar Katrine <3 Din støtte betyder meget for mig! Og ja, det lyder som om vi kæmper lidt med de samme ting. Det er altid dejligt at vide man ikke er alene! Knus <3
I think you’re much more than an influencer. Your blog posts and videos include a teaching quality to them. I’ve learned a lot from you.
I love your style. And thanks to you, I now have a capsule wardrobe in my closet that actually works for me! This is something I had been trying to achieve for a few years.
No other influencer has given me that. So, Thank you!
🙂 Chris
Dear Signe, thank you for the content you share, you definitely make my world brighter, I learn lots of things from you and simply enjoy your videos and posts, and I can’t thank you enough for that. Thank you for showing me how to make our crazy life more quiet and simple, how to consume wisely, to enjoy small moments of happiness in life and to appreciate them. I never new that there was such a thing as influencer – and now that I learned it from you I find it very reasonable and totally worth getting decent calary for. Continue persuing your believes though it’s not easy sometimes, and always remember you’re not alone and it’s totally worth it❤️
Dear Signe, I watch your videos since some weeks and absolutely love what you do!!! It get so much inspiration to change my life! I am 53 years old and young people are my Idols! (shouldn’t my generation be an Idol for the young?) I like also much that you love animals!!! Your dog is so cute!!! You are quite other then most of the influencers. So natural and normal…. It is so calming to watch your videos! Thank you for all that!
Your content made possible a very meaningful change in my attitude toward fashion. I love your ethics. I love your voice. I love your style. Thank you for doing what you do. I hope this message reaches you on a day that it can do you some good. As a new mother also, I know that some days one can use a boost!