“Do your best until you know better. Then when you know better, do better” – Maya Angelou
Thank you for being here!
Here are some things you as a follower should know about how I work.
Welcome to my blog. I’m a former fashion designer & social media expert, turned self-employed online content creator. My mission is to help my followers build the lasting wardrobe they are dreaming of; and thus becoming more conscious consumers, by stepping off the fast fashion train.
Instagram is the place where I show you my own wardrobe gems and sustainable outfits. I am a proud outfit repeater, and I value personal style more than constantly showing off new purchases. In my stories you’ll get a glimpse into my daily life in Denmark too.
I also have a Youtube channel with lots of reference work. There you will find everything from eco-travel guides, personal style tips, minimalist & sustainable lifestyle content, personal vlogs and so much more.
Being a conscious consumer & online content creator.
I wish to contribute to a greener, kinder, more eco-conscious and inclusive fashion & lifestyle industry. That doesn’t mean that I never make mistakes, but I will always pull myself up again and try harder. I am trying to inspire you to challenge your own habits of consumption and change them for the better. I do my best to acknowledge the fact that we all have different starting points and the journey towards a more simple and sustainable lifestyle is very individual.
Learn more via the top menu bar under ”how I work”.
It may happen that I sometimes create content in collaboration with an external brand or service, but generally I keep these on a low. It will always appear clearly, if something is an advertisement or published in collaboration with someone. I only work with brands I consider relevant for my concept and that I truly like. My personal opinion and integrity is more important for me than brand deals, and I will turn down brands or collaborations that doesn’t live up to my expectations any time – even if it’s a brand I’ve worked with in the past (e.g. if they fail to prove ethical practises, sustainable production, being inclusive etc.).
Through my online platforms I use affiliate links. This means that I receive a small percentage in commission if a purchase is being made. I look at my affiliate programme as a tool – a service where I as a blogger make it more user-friendly for you as my follower, to find the things I show you (or at least similar), but at the same time I want you to understand that I don’t wish to encourage you to overconsume irresponsibly.
I only link to products that I think fit with my overall concept of investing in long-term products, and in that way help my followers lowering their consumption in the long run. I try as far as possible to keep an eye on quality rather than quantity, and I also like to include products that are organic/fairtrade produced or even 2ndhand. However, I often link to products that I do not own or have tested myself, so please be aware that these products meet your own quality requirements. I always do my best to find similar options to what I have in my own wardrobe, or would recommend to a friend. The reason why you may be redirected to items that are not the same as mine, is often because of the availability. In that case, I try to find items that are as close to what I show as possible.
The link can either be written in conjunction with the text in a given blogpost, or I can link to products like I do in my shop, at the bottom of my blogposts or on my Instagram profile. If I’m using links like this I’ll make sure to mark them as adlinks.
Brands I work with/have worked with
According to the UK law of Social Media endorsement, in order to be fully transparent towards your followers, you are obliged to inform which brands you have been working with (paid or gifted) within the last year. You must of course also inform which brands you have an ongoing collaboration with. Here are the brands that I am/have been working with:
Collabs within the last 12 months (updated June 20)
Refinery 29 (paid collab/photoshoot, September 19)
Everlane (paid collab December 19)
Stilnest (design collab, my own jewelry brand, ongoing)
Buyagift (paid collab – article on how to thrift festive wear December 19)
TENCEL™ (paid collab December 19)
Organic Basics (paid collab, ongoing throughout 2020)
Vestiaire Collective (paid collab, May 20)
O My Bag (paid collab, February 20)
All photos are taken by or for me, unless otherwise stated. If you wish to use some of my pictures, please contact me at email@example.com.