The best colours for your wardrobe: why colour analysis is amazing (also in 2023!)

May 25, 2023 | 0 comments

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Colour analysis reached a height of popularity in the early 80s, and it’s generally known as a technique to determine which colours of clothing and makeup harmonize best with your hair-, skin- and eye colour. It’s often used in connection to wardrobe planning and style consulting. So the idea is that by knowing your best colours, you’ll be able to make more well-considered investments for your wardrobe.

My theory is that with the rise of fast fashion in the late 90s, we all generally became less devoted to longevity and an ever-changing approach to personal style and new trends arising all the time became more dominating. With this, the entire business model of the fashion industry faced increasingly unsustainable and unethical practices, constantly striving to produce more for less; with a high cost for all of us and our planet.

In 2023, colour analysis is seeing yet another spike in interest; I definitely think it’s because we are finally realizing that dressing well shouldn’t happen at the cost of our planet. We want to make more well-considered and sustainable choices again and colour analysis can definitely be a helpful tool to ensure that whatever colours you wear will turn out to be a good choice that not only make you feel amazing but that you also want to wear again and again – thus it becomes a tool to help navigate in a world of endless choices, which can leave you feeling incredibly overwhelmed and at worst make you feel stuck in the circle of buying what doesn’t serve you in the long run.

Colour analysis is a way to help you leave out some of that noise, and to practice the art of limitation. It’s important to note that personal preferences play a large role in fashion choices, and color analysis is just one tool to help you make more informed decisions. Ultimately, it’s about finding a balance between your preferred styles and colors that enhance your natural features.

DK: Farveanalyse nåede et højdepunkt af popularitet i begyndelsen af 80’erne, og det er generelt kendt som en teknik brugt til at bestemme hvilke farver tøj og makeup, der harmonerer bedst med din hår-, hud- og øjenfarve. Det bruges ofte i forbindelse med garderobeplanlægning og rådgivning i personlig stil. Så tanken er, at ved at kende dine bedste farver, vil du være i stand til at tage mere velovervejede valg til din garderobe fremover.

 Min teori er at med fremkomsten af fast fashion i slutningen af 90’erne blev vi alle generelt mindre hengivne til lang levetid på vores tøj, og en stadigt skiftende tilgang til personlig stil og nye trends der opstod hele tiden, blev mere dominerende. Med dette udviklede modeindustriens forretningsmodel sig til en uholdbar og uetisk praksis, der konstant stræber efter at producere mere for mindre; med høje omkostninger for os alle og vores planet.

 I 2023 er farveanalyse så småt begyndt at blive et ”buzzword” igen; og jeg tror bestemt det er fordi vi endelig er ved at indse, at det at have det sjovt med mode og stil ikke skal ske på bekostning af vores planet. Vi vil gerne træffe mere velovervejede og bæredygtige valg, og farveanalyse kan helt sikkert være et nyttigt værktøj til at sikre, at uanset hvilke farver du har på vil de ikke kun få dig til at føle dig fantastisk tilpas, men det bliver også farver du rent faktisk har lyst til at iføre dig igen og igen – derfor er farve analyse et fantastisk redskab der kan hjælpe dig med at navigere i en verden af uendelige muligheder, hvilket i sig selv kan være en super overvældende følelse og ikke mindst fastholder alle disse muligheder dig i den onde cirkel det er, at købe de (for dig) forkerte ting igen og igen.

Farveanalyse er derfor en måde hvorpå du kan blokke noget af alt ”larmen” ude, og praktisere begrænsningens kunst. Det er vigtigt at nævne at personlige præferencer spiller en stor rolle når det kommer til personlig stil, og farveanalyse er blot ét værktøj til at hjælpe dig med at træffe mere informerede beslutninger. I sidste ende handler det om at finde en balance mellem dine foretrukne stilarter og farver, der samtidig fremhæver dine naturlige træk.

The most commonly known technique is the seasonal system, but there are other techniques out there today as well. This doesn’t mean that the different techniques are right or wrong; they’re just different, just as it’s also okay NOT to follow these techniques either. That’s a matter of personal preference, really. From a consultant’s perspective, I think you as a client should choose whichever technique sounds most compelling to you and your temper. Ask your stylist of choice how they operate when it comes to colours, and share your concerns and needs with them, to make sure you choose the consultation type that lives best up to your expectations. At the end of the day, there are no objective truths, rights or wrongs about personal style – that being said, having a set of tools to help you navigate and figure out what feels right for you is quite powerful.

At Colour Me Beautiful we work with The Tonal System today. I love this technique because of its flexibility, as it allows you to not only tweak your colours through life as you change your look; for example if you go to the hairdresser and get a new hair colour or if you start getting grey hair. This technique of course focuses on which colours to wear, but more importantly I would say, it focuses on how to actually wear them. It offers you a specific set of keywords you need to focus on, making it far easier to actually find the colours you’re looking for – for example, my colour descriptions is soft/cool/light – and so I know that these are the kinds of colours that tend to look most harmonious on me, specifically when worn in soft and muted combinations.

So even if you didn’t have the physical colour palette to guide you, you’d still know exactly how to combine and wear your colours, and you’d still know what kind of colours would work more in your favour. This makes colour analysis a liberating, fun and easy way to start gaining more confidence in wearing colour. This way of analysing focuses less on matching the exact colour from your wallet when you’re shopping, and the approach is a lot more flexible than it might sometimes have felt at the beginning of the colour analysis “era”, another reason why I think a lot of people started moving away from it – because it just felt too strict.

Take all this from someone who always used to turn to black, white and grey for colour choices because it seemed “easier”. Stepping into the world of colour analysis has made me connect to a colourful part of myself that I didn’t think I had in me and it’s increased my style confidence massively. And it’s the same I see when working with clients; seeing you leave my studio floating on that little cloud of confidence is what makes it the most wonderful job in the world. 🖤

So, what happes during the analysis and how do you actually “find” your best colours? Read more about that HERE.

DK: Den mest kendte teknik er sæsonsystemet, men der er også andre teknikker derude i dag. Det betyder ikke at de forskellige teknikker er rigtige og forkerte; de er bare forskellige, ligesom det også er okay IKKE at følge disse teknikker. Det er virkelig et spørgsmål om personlig præference. Fra en konsulents perspektiv synes jeg, at du som kunde skal vælge den teknik, der lyder mest overbevisende for dig og dit temperament. Spørg din foretrukne stylist hvordan de arbejder og hvad fremgangsmåden er når det kommer til farver, og del dine bekymringer og behov med dem for at sikre dig, at du vælger den konsultationstype, der bedst lever op til dine forventninger. Husk på at der i sidste ende ikke findes nogen ultimative sandheder om tøj og personlig stil og du bestemmer jo helt selv hvad der føles godt eller ej, men derfor kan det alligevel være rart med nogle redskaber der kan guide dig og komme godt fra start.

Hos Colour Me Beautiful hvor jeg er uddannet, arbejder vi med noget der hedder The Tonal System. Jeg elsker denne teknik på grund af dens fleksibilitet, da den giver dig mulighed for ikke kun at justere dine farver gennem livet hvis dit udseende ændrer sig; for eksempel hvis du går til frisøren og får en ny hårfarve eller hvis du begynder at få grå hår. Denne teknik fokuserer selvfølgelig på hvilke farver der er særligt gode til dig, men endnu vigtigere vil jeg sige, så fokuserer den mere på hvordan du sammensætter og bruger farver. Den giver dig et specifikt sæt keywords du kan fokusere på, hvilket gør det langt nemmere rent faktisk at finde de farver du leder efter – for eksempel er min farvetype soft/cool/light – og så ved jeg, at det er den slags farver, der har en tendens til at se mest harmonisk ud på mig, specielt når de bæres i bløde og afdæmpede kombinationer.

Så selvom du ikke havde den fysiske farvepalette til at guide dig så ville du stadig vide præcis, hvordan du kombinerer og bærer dine farver, og du ville stadig vide hvilke farver der ville få det bedste frem i dig. Det gør farveanalyse til en befriende, sjov og nem måde at få mere selvtillid til at gå i farver. Denne måde at analysere på fokuserer mindre på at matche den nøjagtige farve fra din palette når du er ude og købe nyt tøj og tilgangen er meget mere fleksibel, end den nogle gange kunne have føltes i begyndelsen af farveanalyse-“æraen”; en anden grund til at jeg tror mange begyndte at bevæge sig væk fra det – fordi det bare føltes for striks og nærmest som et ”fængsel”.

Så altså – tag alt det her fra én der normalt altid ville holde sig til sort, hvid og grå som de primære farvevalg fordi det virkede “lettere” og mere trygt. At træde ind i verdenen af farveanalyse har fået mig til at opdage en farverig del af mig selv som jeg ikke troede, at jeg havde i mig g det har booset min selvtillid massivt. Og det er det samme jeg oplever når jeg arbejder med klienter, og det gør det til det mest vidunderlige job i verden at se kunde efter kunde forlade mit kontor, svævende på en lille sky af selvsikkerhed. 🖤

Så hvad sker der under en farveanalyse, og hvordan “finder” du dine bedste farver? Læs mere om det HER.

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